Tap the Ultimate Source of Abundance: How to
Put More of YOU into Your Business
by amanda murphy
Corporations ignore consumers’ real needs…Company leaders
engage in
questionable business practices…Business owners and
employees do work they don’t enjoy simply to pay the bills…such
is the state of today’s business world.
The key to bringing the world back to life will also bring you
abundance in your business. The world needs people who are vibrantly
alive and ready to build a new kind of business. We need businesses
that express our missions as human beings and make a contribution to
the planet – and thrive in the process.
You will create a magnetic attraction when your vision, your
values, and your vocation are perfectly aligned. When planning a
business, very few people take the time to look inside, to align
their unique natural gifts, talents, and desires with the product or
service their business provides. Answering the following questions
will help you attract abundance through your business. When you have
done this, you will thrive in ways you cannot imagine.
1. Why do you do the work you do?
Most owners are in businesses because they saw an opportunity or
because they have some professional experience they can conveniently
sell. Their business is simply what they do and does not necessarily
reflect their greatest talents or passions.
However, if you take the time to examine your gifts, your
talents, and the particular message you have for the world, you will
discover inspiring ways to earn money by sharing those talents. When
your business expresses who you are, clients instinctively recognize
that you are sincerely and personally committed to their happiness
and success. No one can fake true concern.
2. With whom do you want to work?
Most business owners have customers or clients they dread dealing
with, yet they continue to do business with them month after month.
Whether you realize it or not, your customers know what you’re
thinking about them.
Therefore, it is in everyone’s best interest for you to be
proactive and “fire” clients who are not a good fit for your
business. This will free you to focus on the people you care about.
When you do business with people you like, they will naturally bring
out your best work and inspire you to become better at what you do.
Your better efforts will attract more perfect customers who will
inspire you further. From there, your ability to thrive is
unstoppable.
When the right prospective customer crosses your path and you can
clearly and simply describe exactly what they are feeling, they are
captivated. They feel understood and validated, and they will trust
you to take care of their concerns.
3. What do you do for your clients?
Generally speaking, a customer’s primary concern is to find
someone who can solve their problem and make their pain stop.
Therefore, you need to see your business from your customer’s
perspective.
For example, instead of saying, “We provide accurate,
professional bookkeeping services,” say, “We make sure you have
the precise financial information you need, when you need it.”
Rather than making a statement of fact, such as, “We are attorneys
who specialize in small businesses,” present your service through
their eyes, as in, “We take the mystery out of protecting what you’ve
worked so hard to build.” Make a list of the benefits your
customers will receive as a result of working with you or buying
your products. Make sure each one is stated in specific terms a
client can identify with, and then market this to your customers.
4. How do you set yourself apart?
Becoming an expert in your field is the best long-term way to
attract abundance. You don’t need to have all the answers to be an
expert; in fact most experts rely on many other professionals in and
out of their field. What makes you an expert is your will, your
drive, your passion, your confidence, and your ability to create
solutions for your customers’ needs.
Remember, people draw conclusions about things and about each
other within a matter of seconds. You may have 20 seconds to
convince a potential client or customer that you are the solution to
his or her problem. After that, you become lost in a current of
information overload. So set yourself apart from the crowd, and
watch your business soar.
5. The Final Key To Building an Abundant Life: What Permission Do
You Need To Give Yourself?
You already know deep down what you want to do. You have an idea
what changes you need to make in your business. You know what’s
not working.
You may be holding yourself back from taking the actions you know
you need to take. Somewhere in your subconscious you may be
following harmful “rules” you’ve made for yourself. You may
believe you don’t deserve wild success. You may believe that work
can’t be fun. You may believe that you owe it to those around you
to maintain the status quo.
When you identify your restrictive beliefs, you can decide to let
go of them. Be truthful with yourself. What permission do you need
to give yourself to make all of your dreams a reality? Some examples
may be: “Fire (or hire) those three people,” “Take only the
jobs/assignments that I would enjoy,” or “Make more money than
anyone I know.” Be specific.
The Sky is the Limit
You now have the tools to develop a business strategy that
capitalizes on your unique abilities and interests. Since many
people are unable to objectively observe themselves, if you have
difficulty answering any of these questions, brainstorm ideas with a
business partner or a business coach. This is important, because the
sooner you incorporate these abilities into your business
presentation, the more prosperity you are able to attract. You will
know what you have to share with the world, and this knowledge is
your single most powerful wealth-attraction tool.
Any of your competitors can read the same business books and
articles you do, but none of them can duplicate your heart and soul.
Find the right answers to these five questions and you can be
certain your prospects will say, “I have GOT to work with you!”
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