Managing E-commerce Business Websites
E-commerce business has its own challenges. Running an e-commerce venture is much more challenging than running a mom and pop store, while the advantages are also many since it gives more visibility, better reach and some cost savings too. However, you are also exposed to many threats both on the operational side and on the technical side. For example, you are vulnerable to bad reviews, which can easily destroy your company’s image and reputation and sow seeds of doubt and negativity in the minds of prospective new customers.
Secondly, you become vulnerable to credit card fraud and identity theft. Online fraudsters specifically focus upon small business websites since they assume that they may either lack the knowhow or do not possess enough resources and security programs to protect themselves and their businesses. Thirdly they may also face fraudulent lawsuits and intimidation from predatory competitors and unethical law firms.
New businesses also take time to grow and become popular. If you seek outside investment, you will have to sell a part of your business in exchange and in the process, you may lose control. When, the business becomes successful, it creates more hurdles. If you do not seek investment, you may not have enough options to grow your business. As you can see, although starting an ecommerce business is easier than thought, growing it and maintaining it in a competitive environment will pose many problems.
Despite these problems, you can still succeed, if you focus on a few important areas such as quality, service, economy of operations, recruiting the right talent, protecting your trade secrets, complying with government regulations, avoiding unethical practices and adapting to competition and changing environment.
A decade ago, if you wanted to run an ecommerce business, you had to depend a lot upon your own technical people to create and manage most of your programs and processes. Nowadays, thanks to the innovation and the progress we have achieved in the last decade, we now have many third party applications, which make certain tasks easier, such as applications which will help you track and update your inventories, create and print shipping labels, keep track of customer communications and incomplete shopping carts, send emails and newsletters, etc.
Third Party Applications For E-Commerce Websites
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