Email Marketing Applications for Small Businesses

By email marketing we mean any message of commercial nature which you may send on behalf your products, service or Company. In a broader sense any communication which you send to your existing or prospectus customers can be considered email marketing. Email marketing is an important and integral part of ecommerce business. It is extremely useful to establish and maintain regular contact with your customers not only during and after a sales transaction but also as an ongoing effort to retain your customer base. Many companies build vast customer databases and use them to frequently interact with their customers.

Email marketing has certain advantages. For example, it is cheaper and faster, and perhaps easier, if you have the right program or right application. Secondly, you can keep updating your customers with the latest information about your products and services. You can also help them with suggestions and guidelines on how to use them or take advantage of them. Depending upon the customers’ response and communication, you can also become familiar with their problems and expectations. Regular communication will also help you establish and improve brand recognition.

However, overtime email marketing has been subject to a lot of abuse, forcing government and internet companies to evolve regulations and punitive measure to control it or prevent it. Many countries have enacted anti-spam laws and many email service providers have developed built-in programs to automatically detect and remove spam mail from the inbox. Sometimes they do it correctly and sometime they put even genuine mails in the spam folders. Because of the overuse and abuse, email marketing is mostly perceived by the Internet community as a nuisance and an infringement upon their privacy. The problem is further aggravated by spam and other problems such as fishing, malware, hacking, password and email skimming, etc.

In view of these problems and to contain them, the US Congress passed the CAN-SPAM Act of 2003, which aims to regulate nationally the commercial electronic email. According to it, those who send commercial emails should not obscure their identity or mislead the recipients about the sender or the content, and must provide an option to the recipients to decline them. The act also made a provision to impose fine up to $16000 for each offence committed under the Act.

Despite these problems, businesses cannot do away with email marketing. With all the constraints and negativity surrounding it, each company still need to develop a proper mechanism to engage their customers in meaningful communication and put their message across. In the aftermath of the Act, many applications came into existence to facilitate email marketing within the constraints of the law. They make the task a little easier.

If you want to promote your products through email advertisements, you need to put control in place and ensure that you are not perceived as a spammer or intruder. One of the best ways to do it is to use Opt-in email advertising, or permission marketing, which involves seeking the consent of the recipient of the advertisement to receive it. It also gives the customers an option to opt in or opt out of the communication whenever they want. A good example is to seek customer’s approval before including them in the email database and provide them with an option in each message to unsubscribe by a click.

Suggested Email Marketing Applications

These links have been provided for informational purposes only. We have not evaluated them. does not have any relationship with them. Some of the links may be outdated as they have not been recently updated.

Adnetis Inc. Provides software for marketing emails and customer feedback. Site is in French and English.

Arial Software Offer a range of email mass marketing tools. Product guides and downloads.

Bronto Email marketing software for managing lists and sending newsletters, surveys and other communications.

Communicator Corp Software application for managing targeted digital communications including Email marketing, newsletters, and sales promotions.

Delivra Provides email software, integration with in-house data, and delivery assurance.

E-Mail Logic Direct email marketing software, with guidance for creating, delivering and tracking personalized emailing messages.

Email marketing software Company offers different types of software for email marketing.

Email Newsletter Software Email marketing software for intuitive management, delivery, and tracking of email marketing campaigns.

Mailers MVP Provides presort and mailing list software for bulk direct-mail campaigns.

PG Email Newsletter Software Direct Email Marketing software increases conversion rates and shortens the online sales cycle.

Pure Reach Company offers an online e-mail marketing software tool. designed to help business professionals.

Internet Marketing

Active Safelist Double opt-in list management. Services include creating, managing, sending, and tracking your email campaign.

Armadillo Online Marketing Specializes in opt-in email lists, and related services.

AtomPark Software Email marketing campaigns to showcase your products and services.

Blue Hornet Networks Inc. Email and enewsletter marketing solutions provider.

Charlwood eMarketing Online direct response agency specializing in customer relationship management(CRM) solutions, permission email marketing, online contests, email newsletters and promotions.

Customer Paradigm Offers permission-based email marketing services.

Delivery Success Offering email campaign management services.

E-Mail Marketing For Realtors Email marketing solution for real estate agents and brokers.

Email and SMS Offers software to send direct e-mail.

The Email Company Allows companies and agencies to outsource their email marketing needs. Based in Toronto, Canada.

Email Reaction Provides email services for targeted email marketing.

Emailcenter UK Specialists in e-mail marketing delivery, tracking, and e-mail response.

Emailvision Provider of e-mail direct marketing services in Europe including full service campaign management and opt-in list hosting and management.

EmailXtra Company provides an opt-in email marketing solutions to small and mid-sized businesses.

GetResponse Email Marketing Turn-key email marketing service, autoresponders, and conversion tracking.

Global IntelliSystems Opt-in e-mail marketing for professional marketers only.

Harvest Digital Interactive direct marketing agency specialising in email marketing. Core skills include creative, strategy, and media planning.

I-Behavior, Inc. A cooperative, transactional history database containing consumer buying behavior profiles contributed by member catalog, publishing, and e-tailer companies.

iEntry Free, professionally written newsletters on a variety of topics that go out to millions of opt-in subscribers per month.

Inbox Advertising Providers of e-mail marketing fulfillment software and services.

Inbox Interactive Provides marketing services email promotion, social media and blogs. Direct email marketing made easy.

iRealty Company offers personalised email newsletters, brochures and invitations.

LetterMark Web enhanced Email, converts plain text emails to marketing tools by adding customized interactive templates.

Listrak A targeted e-mail program designed to gain maximum ROI on e-mail campaigns.

Mailtube Email Marketing Mailtube offers straightforward and understandable email marketing for opt-in subscribers, making it easy to contact clients, customers and prospects.

Managed Email Marketing Email marketing campaign a full service email provider.

MetaResponse Group Offers permission based e-mail and direct marketing services including list brokerage and management, e-mail and direct mail lists.

NetHawk Interactive Permission email marketing services for the business-to-business community. Branded email messaging system for your company.

Opt-Influence Supplies opt-in email newsletter services

Permission Direct Provides opt-in email direct marketing services.

Pizzazz Email Company offers a platform to send permission-based html email that is trackable and interactive.

Pure360 Provides web-based email marketing solutions to improve brand awareness and advertising communications.

ResultsMail Email Marketing Service for creating email newsletters and tracking responses to email marketing campaigns.

TKL Interactive Provides opt-in email lists, copywriting, and campaign management services directly to marketing and advertising professionals and agencies.

Touchpoint Energized Communications Specialize in design, deployment, and tracking of custom opt-in electronic newsletters.

Vertical Response Company helps build your opt-in mailing lists and publish your online newsletters.

Suggestions for Further Reading

These links have been provided for informational purposes only. We have not evaluated them. does not have any relationship with them. Some of the links may be outdated as they have not been recently updated.

Translate the Page